Riu Hotels & Resorts is investing massive in its work to establish its Riu Plaza city model in Miami Beach and New York, two of the most profitable hotel markets in the U.S.
The Spanish firm flies its Plaza flag in Guadalajara, Mexico, and Panama Town and ideas to open in Berlin next year.
“Our Plaza line was designed to provide the business traveler as well as the metropolis-crack traveler,” said Ricardo Luque Ferrandez, controlling director of Riu Plaza Resorts. “We are hunting for a central location in large cities, which are touristic destinations. The right location inside of the town is a essential component to the accomplishment of this enterprise.
“The area of the Riu Plaza Miami Beach and the potential Riu Plaza New York Occasions Square ideal meets these specifications,” he explained.
The Lodge Riu Plaza Miami Beach front will open up on Nov. 1, adhering to a $ 15 million conversion of the previous Riu Florida Beach, which Riu has owned and operated considering that 1996. It is on a extend of Collins Avenue the place a number of hotel firms, including Hilton Around the world and Commune Lodges & Resorts, are renovating and reflagging oceanfront qualities.
Riu is redoing all 284 rooms with a steel and glass decor.
The lodge will provide a pool bar, a principal restaurant with a terrace, the Funds Consider Away deli in the lobby and complimentary WiFi all through.
Attendees can book a room with breakfast or half-board (two meals a day).
Costs will selection from $ 199 to $ 259 for every area, for each night, double substantial year prices will improve $ a hundred, according to Luque.
The $ three hundred million, 654-area Riu Plaza New York Instances Square, underneath development in the theater district, represents the greatest investment produced by Riu to day, Luque stated.
The hotel is slated to open up at the end of November 2015 with charges from $ 200 to $ 350 for every room, for each night, double, growing $ a hundred for each place in peak period.
The home is two blocks from the internet site where the Edition brand name designed by Marriott Global and boutique hotelier Ian Schrager is slated to open up its second New York property in 2017.
It is also 4 blocks south of the place Amsterdam-dependent hotelier Citizen M created its U.S. debut in March and 6 blocks south of the not too long ago transformed 480-room Novotel New York Moments Sq., which was sold this yr to Millennium & Copthorne Accommodations for $ 273.6 million.
Luque shrugged off worries that endeavours to expose Riu, which is a lesser-identified model in the U.S., could get missing in the shuffle with all the exercise now on Collins Avenue in Miami Beach and in midtown Manhattan.
“Riu has quite sturdy commercial relations with the most critical wholesalers around the world,” Luque stated. “Both classic and on the internet partners suggest us in which to place our houses in get to expand with each other.
“In this scenario, Miami Beach front and New York City are strategic places to situation and develop our manufacturer thanks to the billboard impact hand in hand with our essential accounts.”
Jan Freitag, senior vice president of strategic improvement at STR, explained that “whilst placing its funds guiding an unproven brand in such pricey U.S. markets is risky, the go could very nicely spend off for Riu because of this kind of exposure the lodges will instantly get with the two guests and possible buyers.”
Both Miami and New York could demonstrate to be notably beneficial marketplaces for the nascent Riu Plaza brand due to the fact of the substantial quantity of European and Latin American guests already familiar with the Riu brand, explained the two Freitag and Mark Eble, regional vice president at PKF Hospitality.
“If you are in Panama or Mallorca or Madrid, and arranging a holiday to New York and noticed a Thompson and a Riu, you would get to for the Riu,” Eble mentioned.
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